Editorial Policy: How We Write and Source Our Guides

This page explains how Chelure writes, checks and updates the guides in our Skin Journal, so you can judge how far to trust them.

Who writes our guides?

Our guides are written by the Chelure editorial team in Karachi. We are not doctors, and the guides are not medical advice. They explain ingredients, routines and label reading in plain language for people in Pakistan.

How do we research a topic?

We start from published research: peer-reviewed studies indexed on PubMed, systematic reviews such as Cochrane reviews, and guidance from recognised dermatology and health bodies. Where research is small, old or about a different strength than a product contains, we say so. Where we have not found good research, we make no research claim. Each guide ends with a Sources section so you can check the original.

How are guides reviewed?

Before a guide goes live, the editorial team checks its claims against the sources it cites. Each guide shows a last reviewed date, and we update it when new evidence, prices or product details change. A guide is an editorial review. It has not been medically reviewed or approved by a doctor.

What do we say about our own products?

• We state a strength only where it is printed on the product label, and we describe the other ingredients without a percentage.
• We do not promise cures or fixed timelines.
• Aesthetic physicians tried Chelure samples and shared their own experience on video, which you can watch in the physicians section of our home page. These are their personal opinions, and they did not review our published blogs.

How do we handle prices and other brands?

Prices of other brands come from public retailer listings, and we show the date we checked them. Prices change, so confirm before you buy. When we compare Chelure with another product, we use only information that brand publishes, and we link or name the source. If you think something is wrong, tell us and we will check it.

Corrections and contact

If you find an error, please use our contact page. We correct mistakes and update the last reviewed date.

A gentle reminder

Skincare helps the look and feel of your skin; it does not treat medical conditions. Patch test any new product first, and ask your doctor before using active ingredients if you are pregnant or breastfeeding or have a skin condition.