Flat PKR 250 delivery across PakistanKey active percentages printed on the label7-day returns on unopened productsReviewed by aesthetic physiciansFlat PKR 250 delivery across PakistanKey active percentages printed on the label7-day returns on unopened productsReviewed by aesthetic physicians
Brighten · 30 mL
Brightening & Anti-Aging Serum with Tranexamic Acid & Kojic Acid
A water-based brightening serum with 3% tranexamic acid, 3% kojic acid, AHAs and alpha arbutin. Helps fade the look of dark spots, post-acne marks and uneven skin tone. 30 mL dropper bottle.
3% Tranexamic acid3% Kojic acidAHAsAlpha arbutin
Karachi in 1–3 working days, rest of Pakistan 5–7.
Skin renews over weeks, and most people judge results after 4 to 12 weeks of steady use.
How payment works
Card: confirmed instantly, with your invoice by email. Bank transfer: send the receipt on WhatsApp and we confirm within 30 to 45 minutes, on WhatsApp and by invoice over email.
Brightening Serum and Moisturizer worked wonders for me! My skin is already clearing up and showing noticeable results. A special thanks to the chelure for being so kind. Fantastic products and wonderful customer support!
Hira M. · Lahore
Hands down one of the best serums I’ve used. brightening serum gives an instant glow and keeps my skin feeling so fresh. Officially a part of my daily routine!
Chelure Brightening & Anti-Aging Serum is a feather-light, water-based brightening serum for dark spots, post-acne marks, dullness and uneven skin tone. It combines 3% tranexamic acid, 3% kojic acid, AHAs (glycolic and lactic acid) and alpha arbutin, four of the most studied brightening ingredients in skincare, in a single 30 mL dropper bottle made for Pakistani skin and Pakistani weather.
Why this brightening serum works from four directions
AHAs gently loosen dull surface cells so the other actives can reach the skin. Tranexamic acid, kojic acid and alpha arbutin each work on a different step of pigment (melanin) production, which is why brightening serums that combine them are popular for stubborn dark spots. Glycerin and sodium PCA hold moisture while you exfoliate, and licorice extract, bearberry extract, allantoin and vitamin E soothe and protect the skin barrier.
Who it is for
Dark spots and post-acne marks
Uneven skin tone and dullness
Early signs of aging and rough texture
Normal, combination and oily skin
If you are looking for a brightening serum in Pakistan that prints the strength of its main actives on the label and explains the research behind it, this is the one. Chelure does not promise overnight change: skin renews over weeks, so most people judge a brightening serum after 4 to 12 weeks of consistent use, with sunscreen every morning.
Chelure Brightening & Anti-Aging Serum price in Pakistan (Rs 2,500)
The 30 mL serum is Rs 2,500, with flat Rs 250 delivery across Pakistan. It lists 3% tranexamic acid, 3% kojic acid, alpha arbutin and AHAs in one bottle. Imported serums with a similar goal usually carry one or two of these actives at a higher price.
Alpha arbutin with hyaluronic acid or rice extract
about Rs 117 to Rs 197
Why Chelure is good value at this price
More pigment-targeting actives per bottle. Three separate approaches (tranexamic acid, kojic acid, alpha arbutin) plus gentle AHAs, where each imported serum above leads with one or two.
Priced at or below the lowest listings for these imported serums, and well below most of them, per mL.
Strengths printed on the label for the main actives, so you can compare.
Delivered locally in 1 to 3 working days in Karachi.
To be fair: the imported niacinamide + tranexamic acid serum has 4% tranexamic acid and 10% niacinamide, which this serum does not (our Hydration Moisturizer does contain niacinamide). Kojic acid and AHAs can irritate sensitive skin, so patch test and use sunscreen every morning. Results vary.
Imported-product prices are ranges across listings on Pakistani online retailers, checked on 3 November 2026. Prices change often and some listings are discounted or out of stock, so check the seller. Ingredients shown are the main actives named on each type of product. This is an independent comparison.
Dispense 3 to 4 drops and smooth evenly over face and neck.
Use once daily at night, then follow with a moisturizer such as the Chelure Hydration Moisturizer.
Wear broad-spectrum sunscreen every morning. Do not use on the same night as the Brightness & Anti-Aging Cream or the Acne Serum.
Who should wait: Very sensitive or broken skin. If you are pregnant or breastfeeding, ask your doctor before using.
Ingredients
What is inside
3% Tranexamic acid3% Kojic acidAHAsAlpha arbutin
Full ingredient list (INCI): Water, Glycerin, Sodium PCA, Propylene Glycol, AHAs (Glycolic and Lactic Acid), Kojic Acid, Alpha Arbutin, Dimethicone, Tranexamic Acid, Licorice Root Extract, Bearberry Extract, Allantoin, Sodium Hydroxide, Xanthan Gum, Vitamin E, Phenoxyethanol.
Size: 30 mL · SKU: CHL-WS-30
The research
What the science says
Small trials of topical 3% tranexamic acid found it about as effective as 4% hydroquinone for melasma, with a favourable tolerability signal. Studies are small and few are placebo-controlled; they looked at melasma specifically.
For external use only. Keep out of reach of children. Store in a cool, dry place. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Do not use if you have a known allergy or sensitivity to any ingredient. Do not apply to broken, irritated or infected skin. Always patch test before first use. Discontinue use if irritation, redness or itching occurs and consult a skin specialist if you have an adverse reaction.
Customer feedback
What customers say about the Brightening & Anti-Aging Serum
Brightening Serum and Moisturizer worked wonders for me! My skin is already clearing up and showing noticeable results. A special thanks to the chelure for being so kind. Fantastic products and wonderful customer support!
Hira M.Lahore
Hands down one of the best serums I’ve used. brightening serum gives an instant glow and keeps my skin feeling so fresh. Officially a part of my daily routine!
Maheen S.Karachi
Questions
Brightening & Anti-Aging Serum FAQ
It is a brightening serum designed to help fade the look of dark spots and even out skin tone. It does not change your natural skin colour. Results vary from person to person.
We recommend night use. AHAs can make skin more sun sensitive, so always wear broad-spectrum sunscreen the next morning.
Not on the same night. Pick one active per night and alternate. Use the Hydration Moisturizer morning and night.
2%Salicylic acid
Acne & Oil Control SerumClearer pores and less shine without stripping skin.
Acne & Oil Control SerumClearer pores and less shine without stripping skin.
Brightness & Anti-Aging CreamA night cream for lines, dullness and dark spots.
Hydration MoisturizerWater-based hydration that disappears into skin.Routine setsTwo or more products together, at a set price→
3%Kojic acid
30%Aloe vera juice